What voice search strategies apply when you advertise antivirus?

Optimize for queries like “How do I protect my PC?” and “Best antivirus for Mac.” Learn conversational keyword structures and schema markup tactics for voice-assistant readiness.

Voice search is becoming more popular, especially on mobile devices, so it’s smart to include it in your antivirus advertising strategy. Here are some easy-to-apply voice search tips:

Use Natural, Conversational Keywords: People talk differently than they type. For example, instead of “best antivirus software,” someone might say, “What’s the best antivirus for my phone?” Make sure your ads and landing pages include phrases that sound like how people actually speak.

Answer Common Questions: Voice searches often come in the form of questions. Think about what users might ask, like “How do I protect my phone from viruses?” or “Is this antivirus safe to use?” Including answers to these in your content can help your ads connect better with voice searchers.

Optimize for Local and Mobile: Many voice searches are local or mobile-focused. If your antivirus offers something unique for a specific region or device type, highlight that in your ads.

Short and Clear Calls to Action: Since voice searches are quick and direct, your ads should also be easy to understand, fast, with clear next steps like “Download now” or “Try free.”

Combine with Targeted PPC: Running PPC campaigns on platforms like 7Search PPC that support mobile and voice-friendly ads can get your antivirus in front of people using voice search. This helps target a more engaged audience ready to take action.

Voice search is still growing, so starting early with these strategies can give your antivirus ads a nice boost in visibility and conversions.