How to choose the right VPN app promotion network?

Compare network offerings—ExpressVPN Affiliate, ProtonVPN DSP—by reach, targeting, pricing models, and support to select the one that aligns with your UA goals and budget constraints.

Choosing the right VPN app promotion network really comes down to a few key things:

First, look at the type of audience the network can reach. For VPN apps, you want privacy-conscious users—so networks that offer mobile traffic, especially VPN-related or tech-interest categories, are way more effective than general ad platforms.

Second, check if the network supports GEO targeting, because VPN users are spread worldwide, and often switch between locations. Some networks give you more control over where and how your ads are shown—even to people who appear to be in a different country because of their VPN.

I’ve personally used a few networks for VPN app promotion, and one that stood out was 7Search PPC. What I liked was that it allows you to target by device, location, and niche interest. It’s not super flashy, but it’s solid and affordable—great if you’re testing the waters or working with a smaller budget.

Also, see if the network supports both CPC and CPM campaigns, so you can test which one works better for your install goals.

Last tip—always track your installs, retention, and in-app activity with attribution tools. Even the best traffic source won’t help if you don’t know what’s converting.