How do I optimize my landing pages for higher conversion rates in antivirus PPC

Share best practices for creating landing pages that convert

Here are some things that have worked well for me:

1. Keep it clean and fast
People looking for antivirus software usually care about speed and security, so your landing page should reflect that. Clean design, fast load times, and no clutter. I always remove distractions like unnecessary pop-ups or multiple CTAs—just one clear call-to-action (like “Download Now” or “Start Free Trial”).

2. Match your ad message to the landing page
If your PPC ad mentions “Best Antivirus for Gamers,” make sure your landing page headline immediately reflects that same message. It boosts trust and relevance, which helps with both Quality Score and conversions.

3. Use social proof
Add user reviews, trust badges (like Norton Secured, etc.), and mention any awards or certifications. People are super cautious with security products, so credibility goes a long way.

4. Offer something upfront
Free trial, free scan, or a lightweight version—it removes risk and encourages action. I’ve tested this a lot, and “Try Before You Buy” pages consistently outperform straight “Buy Now” offers.

5. Mobile-first always
Over 60% of my antivirus traffic comes from mobile, so I always design mobile-first. Big buttons, short forms, and easy navigation are key.

6. Test everything
Even small tweaks (like changing the CTA button color or the headline) can make a big difference. I use heatmaps and session recordings to see where users drop off. Tools like Hotjar or Microsoft Clarity are free and super useful.

By the way, I’ve been running some antivirus campaigns on 7Search PPC, and one thing I like is the traffic is super targeted but doesn’t eat up the budget like bigger networks. Because the CPC is lower, I get more room to experiment with different landing pages without blowing through cash.

Anyway, those are my go-to tips—hope they help! Would love to hear what others are testing too.