Anyone figured out niche targeting on dating platforms?

I’ve been wondering about this for a while. Targeting broad audiences is easy, but when it comes to niche groups on dating campaigns, things get a bit tricky. Has anyone here actually cracked this?When I first started using a  Dating Advertising Platform , I assumed basic targeting like age and location would be enough. But honestly, the results felt too generic. The clicks were there, but conversions didn’t match up. It felt like I was reaching people, just not the right people.What I noticed after testing a few campaigns is that niche audiences behave very differently. For example, people interested in serious relationships respond to completely different creatives compared to casual dating users. I tried tweaking ad copies to match specific intentions instead of just demographics, and that made a noticeable difference. Even small changes like tone and imagery started improving engagement.Another thing that worked for me was digging deeper into interests and behavior rather than relying only on standard filters. I also experimented with different landing pages for different segments instead of sending everyone to the same place. That part took extra effort, but it felt more aligned with what users were actually looking for.I wouldn’t say I’ve fully mastered it yet, but focusing more on intent rather than just audience size helped me move in the right direction. It’s less about reaching more people and more about connecting with the right ones.Curious to hear if others have found better ways to narrow things down without overcomplicating the whole setup.