Which ad networks offer the best PPC for antivirus?

Find out which PPC platforms deliver targeted clicks and conversions for antivirus and cybersecurity offers.

I’ve been in digital marketing for a few years now, and promoting antivirus software is definitely one of the trickier niches. You need clean traffic, strong intent, and platforms that don’t frown upon software-related ads.

From personal experience, I’ve seen decent results with Google Ads and Microsoft Ads — they have massive reach, but they’re strict and expensive. If you’re just starting or running on a tighter budget, you might want to explore some alternative PPC ad networks.

I’ve personally used 7Search PPC, and I found it to be quite beginner-friendly. It offers targeted traffic and lets you run antivirus campaigns without jumping through too many hoops. The CPCs are reasonable, and if you know your audience, you can make it work well. It's not magic, but it gives you a fair shot, especially if you’re testing or scaling slowly.

At the end of the day, the “best” PPC network depends on your budget, goals, and how well you optimize. Start small, test multiple platforms, and track your conversions closely. That’s what’s worked best for me. Hope that helps!