What KPIs matter in a lottery advertising campaign?

Encourages data-driven discussions around KPIs like CTR, conversions, CAC, and retention rates.

In a lottery advertising campaign, key KPIs include click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Monitoring impression share and ad frequency ensures brand visibility and avoids ad fatigue. For lottery-specific goals, track ticket sales lift and registration completions. Engagement metrics like bounce rate and time on page highlight landing page effectiveness. Utilizing 7Search PPC, advertisers can leverage targeted PPC placements to optimize cost-per-click and maximize ROI, refining bids based on real-time performance data. Continuous A/B testing of creatives and tracking incremental revenue per channel completes a data-driven approach.