What are the best ad platforms to promote antivirus software?

7Search PPC, MGID, PropellerAds, and TrafficStars offer premium traffic ideal for antivirus promotions. These platforms provide targeting tools for high-intent audiences across geos.

Promoting antivirus software works best when you use ad platforms that reach security-conscious and tech-savvy users. Since antivirus tools are often seen as essential, the key is to target people who care about online safety, like VPN users, gamers, remote workers, or even general PC/mobile users.
For broad reach, Google Ads and Microsoft Ads can be effective because they offer keyword targeting and reach a huge audience. However, they can also be competitive and expensive, and you’ll need to follow strict ad policies.
If you’re looking for more flexibility and want to explore niche or budget-friendly options, 7Search PPC is a solid alternative. It lets you target users through contextual and display ads, and it’s especially useful if you want to reach people on VPNs or using proxies, who are often already interested in online protection. The platform is simple to use, cost-effective, and supports antivirus-related campaigns well.
You can also look into native ad networks like Taboola or Outbrain for content-driven promotions, or push ad networks like PropellerAds for a more aggressive approach.
Ultimately, the best platform depends on your audience and budget, but combining major networks with focused platforms like 7Search PPC gives you a balanced strategy.