Anyone lowering costs on dating app ads lately

I have been wondering lately if anyone else is struggling with rising costs in dating campaigns. I started running  Dating App Ads  a few months back, and at first things looked promising. Decent traffic, some installs, but the cost per user kept creeping up without much warning.The biggest issue for me was that I felt like I was doing everything right. I tested creatives, changed targeting, even adjusted landing pages. Still, the cost didn’t drop the way I expected. It felt like I was paying more just to maintain the same results.What I noticed over time is that broad targeting was hurting me more than helping. I assumed reaching more people would lower costs, but it actually brought in users who were not that interested. Once I narrowed things down by location and behavior, the results started to stabilize a bit.Another thing that helped was rotating creatives more often. I used to keep the same ads running for too long. After a while, performance dropped, but I didn’t catch it early. Now I switch things up regularly, and it seems to keep engagement more consistent.Also, I stopped trying to scale too quickly. Every time I increased the budget fast, the quality dropped. Slowing down and scaling in small steps worked better for me.I am still figuring things out, but focusing on smaller, more relevant audiences and keeping an eye on ad fatigue made a noticeable difference. Curious if others have seen the same or found better ways to manage costs.