Anyone here actually getting installs from Dating App Ads

Has anyone here actually figured out how to get real installs from  Dating App Ads ? I’ve been running campaigns for a small dating app project, and for the longest time it felt like I was just throwing money into the void. Clicks looked fine, but installs barely moved.My main struggle was simple: people would tap the ad, check the store page, then disappear. I kept thinking maybe the traffic was bad or the audience just didn’t care. A couple of friends in the same niche said they had the same issue. Lots of impressions, decent CTR, but installs were unpredictable and expensive.So I started testing small things instead of changing everything at once. First, I narrowed targeting to just a few locations and age groups instead of going broad. That alone cut wasted spend. Then I simplified my creatives. No fancy graphics, just clear screenshots and one honest line about what the app actually does. Surprisingly, the simple ads worked better than the flashy ones.Another thing I noticed was timing. Running ads late evenings and weekends brought more installs than daytime. Makes sense when you think about it people browse dating apps when they’re relaxing, not during work hours. I also capped frequency because showing the same ad ten times just annoyed people.Nothing magical happened overnight, but these small tweaks stacked up. Installs slowly got cheaper and more consistent.Curious what others are doing. Are you focusing more on creatives, targeting, or just testing networks until something sticks?