Anyone actually getting paying users with dating push ads

I’ve been poking around different ad formats lately and something keeps coming up. People say dating push ads can get paying users right from the start. I wasn’t sure if that was real or just something folks repeat because it sounds nice. So I figured I’d share what I’ve seen so far and hear what others here think about it.For a long time, I didn’t take push ads seriously. They felt too random and I assumed most people would swipe them away without even looking. My first thought was that the only clicks they got were from people who tapped by mistake. So the idea of getting actual paying users on day one sounded impossible. But after trying a few things myself, I realized the experience isn’t as black and white as I expected.What confused me at first was how unpredictable the traffic looked. Some days I’d get a random spike, and other days it was dead. I didn’t know if this was normal behavior or if I had messed up the targeting. That uncertainty made me wonder if push ads were even worth learning. I also didn’t know how aggressive to be with budgets. A lot of beginners talk about burning money fast, and I didn’t want to end up in the same boat.When I finally tested a few small campaigns, I kept things simple. I tried not to overthink it. My first round didn’t do much. I got clicks but almost nobody converted. I was tempted to pause everything and call it a failed experiment. But after looking at my ads again, I could see the issue pretty clearly. My copy and icons were too generic. They looked like every other dating push ad out there. I wasn’t giving people a clear reason to tap, so they scrolled past with no interest.I made a few small changes. Nothing dramatic. Mostly cleaner wording, a friendlier tone, and icons that were a little more specific instead of the common stock-style images. I also stopped trying to target every possible audience and picked one group to stick with for a few days. That’s when things started turning around a bit. I wasn’t suddenly swimming in conversions, but the flow felt more stable.Somewhere in that process, I came across a post that talked about keeping expectations realistic. The idea wasn’t to chase instant profit but to figure out which segments react best in the first place. One of the pieces that helped me think more clearly about it was this article I found about how to  Launch Dating Push Ads That Bring Paying Users . It didn’t fix everything for me, but it made the whole picture feel less overwhelming.After a couple of weeks, I noticed a pattern. The users who converted early shared some similarities. They were from the same age range and often from regions where competition wasn’t too heavy. That helped me refine my targeting little by little. Once I stuck to one path instead of jumping between dozens of setups, the campaigns became easier to read. Every tweak had a clear effect, which made things less frustrating.One thing I learned the hard way was not to rely on flashy promises. Some people might get paying users on day one, but that won’t be the case for everyone. It depends a lot on your ad quality, the offer, and even luck. In my case, it took a few tries. And even after I got my first paying user, I didn’t suddenly have a perfect campaign. It was more like a slow climb than a quick win.Still, the early signs were enough to show me that dating push ads aren’t just empty talk. They can actually work if you give them a fair test and don’t try to force fast results. What made the biggest difference for me was treating the early data as clues. If one icon grabbed more attention, I leaned into that style. If one audience group showed more interest, I put more weight there. Small steps added up.I guess the main thing I’d tell anyone who’s curious is this. Push ads aren’t magic, but they’re not useless either. They’re the kind of format where small tweaks matter a lot. If you’re patient and adjust things without rushing, you can get paying users faster than you might expect. Maybe not instantly, but early enough to keep the learning curve interesting.If anyone else here has been testing dating push ads recently, I’d love to hear how your results compare. I’m still figuring out a lot of the details, so more perspectives would help.