What ad formats actually work in blockchain game ads?

 I have been digging into blockchain games lately, and one thing that keeps popping into my mind is how these games actually get players in the first place. I mean, the space is full of new launches every week, yet somehow some games manage to show up everywhere online. That made me curious about what kind of ad formats people actually use in  blockchain game advertising campaigns .At first, I assumed it would be the same old stuff like banner ads or social media posts. But after spending some time browsing gaming sites, crypto forums, and even a few ad networks, I realized there is a bit more going on behind the scenes.

Pain Point
The confusing part for me was figuring out which formats actually work and which ones are just noise. If you search around, you will see tons of suggestions. Some people swear by display banners, others say video ads are the future, and then there are folks talking about native ads and push notifications.When you are new to the space, it is hard to know what is practical and what is just theory. A lot of advice online sounds very marketing heavy, which honestly does not help someone who is just trying to understand what real campaigns look like.I also noticed that blockchain gaming audiences behave a bit differently than normal mobile gamers. Many players are already into crypto, NFTs, or Web3 communities. So the usual advertising tricks do not always feel like the best fit.

Personal Test and What I Noticed
After reading discussions and observing a few campaigns myself, I started noticing some ad formats appearing again and again in blockchain gaming promotions.

Display Banner Ads
This is probably the most common one. I kept seeing banners on crypto news sites and gaming blogs. These usually show quick visuals of the game, a character, or sometimes a reward message like play to earn or NFT rewards. They are simple but seem effective for grabbing attention.

Native Ads
Native ads surprised me a bit. Instead of looking like ads, they blend into articles or recommended content sections. For example, you might see something like “New blockchain RPG gaining traction” and it leads to a game page or preview. Personally, I feel these work better because they do not scream advertisement.

Video Ads
Video ads also appear quite often, especially on gaming platforms and social media. Short gameplay clips seem to perform well because people want to see how the game actually looks before clicking anything.

Push Notifications
I also noticed push ads mentioned a lot in discussions. These are those little notifications that appear on your device with a short message and icon. Some users find them annoying, but they do get attention quickly, which might explain why campaigns still use them.Where I Found Some Helpful InfoWhile looking deeper into the topic, I came across a page explaining different approaches used in Blockchain game advertising campaigns. It helped me understand how different ad formats fit into crypto and Web3 promotions. It was not really about pushing anything, but it did give a clearer idea of the types of ads commonly used in this niche.

My Take After Looking Around
If I had to summarize what I noticed, blockchain gaming ads usually rely on a mix of formats rather than just one. Banner ads seem to be the entry point for visibility, native ads help build curiosity, and video ads show the actual gameplay.From a player perspective, the ads that worked on me were the ones that showed real gameplay or explained the concept quickly. Anything that looked overly flashy or complicated made me scroll past immediately.So if someone asked me which formats are commonly used, I would say display banners, native ads, video ads, and push notifications appear the most. But the real difference seems to come from how the ad communicates the game idea rather than the format itself.That is just what I have noticed so far though. I am still curious if others here have seen different ad styles or if certain formats work better depending on the type of blockchain game.