How do I choose the best ad network for DeFi startups?

I have been stuck on this question for a while now. How do you actually pick the best ad network for DeFi startups without just guessing? Every platform claims they have top traffic, better conversions, and lower costs. But when you are running a small DeFi project, you really cannot afford to waste money testing the wrong one.

The Confusion I Faced
When I first started looking for the  best ad network for DeFi startups , I honestly felt overwhelmed. There are general ad networks, crypto focused ones, social ads, display ads, native ads… it never ends. Some platforms rejected crypto ads completely. Others allowed them but had super strict policies. And a few looked promising but had traffic that did not really match a DeFi audience.My biggest worry was targeting. DeFi is already niche. I did not want random traffic. I wanted people who actually understand wallets, tokens, staking, and all that. So just picking a big name ad platform did not feel right.

What I Tried and Noticed
I started small. Instead of spending a huge budget, I tested a few networks with small campaigns. I paid attention to three things: traffic quality, cost per click, and actual signups. Not just clicks.One thing I learned quickly is that the best ad network for DeFi startups is usually one that already works with crypto and blockchain projects. The audience there is more aware. I noticed better engagement when ads were shown on crypto related sites instead of random blogs.I also checked reviews in forums and communities. Real user feedback helped more than any sales page. Some people shared their experience openly, including what did not work. That gave me a more realistic picture.At one point, I came across this guide about the best ad network for DeFi startups, and it helped me understand what to look for. Not in a hype way, but more like a breakdown of features, targeting options, and crypto friendliness. That made it easier for me to compare platforms logically instead of emotionally.

What Helped Me Decide
In the end, I stopped chasing the “perfect” network. Instead, I focused on what matched my current stage. As a small DeFi startup, I needed flexible budgets, crypto friendly approval, and simple tracking tools. Fancy features did not matter much.So if you are also trying to find the best ad network for DeFi startups, I would say start small, test carefully, and track real results. Do not just look at traffic numbers. Look at how many users actually connect wallets or sign up.I am still testing and learning, but now I feel more confident. It is less about finding the biggest name and more about finding the right fit for your specific DeFi project.