How Advertisers Reduce PPC Costs With Push Ads for Crypto Projects?

I’ve been hanging around crypto forums for a while, and one thing I keep seeing pop up is people complaining about PPC costs. Honestly, that’s what pulled me into this topic in the first place. I remember thinking, “Is there actually a way to run ads for crypto projects without watching money burn every day?” That curiosity is what got me looking into crypto push ads and how they might help reduce PPC costs.At first, I was pretty skeptical. Crypto ads already feel risky, and PPC campaigns can get expensive fast. I’d tried search ads, banner ads, and even a bit of social traffic. The problem was always the same. Clicks were pricey, competition was wild, and conversions didn’t always justify the spend. It felt like everyone was bidding on the same keywords, driving costs higher and higher.The main pain point for me was control. With regular PPC, it felt like I was constantly reacting. Costs went up, quality went down, and I spent more time tweaking settings than actually building the project. I also noticed that a lot of traffic didn’t really understand crypto. People clicked, bounced, and that was it. Paying for those clicks hurt.That’s when I started seeing forum threads and comments about push ads. Not in a flashy way, just people casually saying they were testing them to lower costs. I didn’t jump in right away. I read experiences, both good and bad. Some people said push traffic was junk. Others said it worked if you treated it differently than search ads.When I finally tested push ads for a small crypto-related campaign, I went in with low expectations. I kept budgets small and focused more on learning than winning. What surprised me was how different the experience felt. Instead of waiting for users to search, the ads showed up directly as notifications. That alone changed how I thought about targeting.What worked was keeping things simple. Short messages, clear intent, and no overpromising. I noticed that costs per click were lower compared to what I was paying on search platforms. Not magically cheap, but definitely easier on the wallet. Some campaigns didn’t work at all, and I paused them quickly. Others showed decent engagement, especially when targeting audiences already interested in crypto.What didn’t work was treating push ads like regular PPC. Long copy failed. Complicated offers failed. Once I adjusted my expectations and approach, things started to make more sense. It felt less like chasing keywords and more like testing messages.I’m not saying push ads are some secret trick that fixes everything. They still need testing, patience, and realistic goals. But as a way to experiment with lower PPC costs, they felt worth trying. I also liked that the learning curve was more about understanding people than fighting ad platforms.If you’re curious about how crypto push ads work in practice, I found this page helpful when I was trying to understand the basics without feeling sold to. It explains the idea behind  Crypto Push Ads  in a pretty straightforward way.From my experience, the biggest takeaway is this: lowering PPC costs isn’t always about finding cheaper clicks. Sometimes it’s about finding a different way to reach people. Push ads felt like a quieter lane compared to crowded search ads. Less noise, fewer competitors, and more room to test.If you’re struggling with high PPC costs in crypto, I’d say it’s at least worth experimenting. Start small, don’t expect miracles, and treat it like a learning process. Worst case, you learn what doesn’t work. Best case, you find a more sustainable way to promote your project without draining your budget.That’s just my take from testing and reading what others have shared. I’m curious to hear if anyone else here has tried push ads for crypto and what results you’ve seen.