Anyone else seeing better ROI with crypto display ads?

I’ve been running paid ads on and off for a while now, mostly small tests, nothing huge. One thing I kept noticing though was how unpredictable results could be. Some campaigns looked great on paper but barely moved the needle. Others surprised me in ways I didn’t expect. That’s what got me thinking and honestly asking myself and others: why do crypto display ads seem to work better for some people?I’m not saying they’re magic or guaranteed wins. But compared to a lot of other ad formats I’ve tried, they felt different. The clicks felt more real. The engagement didn’t drop off as fast. At first, I thought it was just luck or timing, but after a few rounds of testing, it started to feel like there was more to it.The biggest pain point for me before was wasted spend. You know that feeling when your budget disappears but nothing meaningful happens? That was me with some mainstream ad platforms. I’d get impressions, maybe a few clicks, but conversions were rare. It made me question if paid ads were even worth the stress.Another issue was audience mismatch. My ads were showing up, but not in front of people who actually cared. Even when targeting settings looked right, the traffic didn’t feel aligned. Bounce rates were high, and time on site was low. It felt like shouting into the void.So at some point, I decided to experiment a bit and try display ads in crypto focused spaces. I wasn’t expecting miracles. I just wanted to see if relevance made any difference. What I noticed almost immediately was that people clicking were already familiar with crypto topics. That alone changed the quality of traffic.Not everything worked, of course. Some banner styles were ignored completely. Overdesigned graphics didn’t help. Simple visuals and clear messages worked better. Also, sending traffic to overly complicated landing pages killed results. Once I simplified things, engagement improved.The biggest insight for me was intent. When ads show up on crypto related sites, forums, or content pages, people are already in the right mindset. They’re reading, learning, or researching. Clicking an ad doesn’t feel random to them. It feels like a natural next step.I also noticed that costs felt more reasonable. Not always cheaper, but more efficient. Spending the same amount brought better engagement. Even when conversion numbers weren’t huge, the quality of leads was noticeably better. Fewer junk clicks, fewer instant exits.I’m not saying crypto display ads are perfect for everyone. If your offer has nothing to do with crypto or finance, it might not make sense. But if your audience overlaps even a little, it’s worth considering. Relevance matters more than fancy targeting tools.For anyone curious about how this type of traffic actually works, I found it helpful to explore platforms that focus specifically on this space. I spent some time browsing information related to  Crypto Display Ads  just to understand placement options and how advertisers approach them differently.One thing I’d suggest is not overthinking it at the start. Test small. Watch how users behave, not just the click numbers. Look at session time, page views, and whether people come back. Those signs told me more than any dashboard metric.At the end of the day, higher ROI didn’t come from some secret trick. It came from showing ads where people already cared about the topic. Crypto display ads just happened to offer that environment better than most places I’d tried.If you’re frustrated with paid ads and feel like you’re burning money, maybe it’s not your offer. Maybe it’s where you’re showing it. That shift in thinking made a big difference for me.