Do Mature Personal Ads really bring serious users?

I have been wondering lately if certain types of dating ads actually attract people who are serious, or if they just bring random clicks. I kept hearing about people using  Mature Personal Ads  and claiming that the users they got were more intentional and engaged. At first, I honestly thought all personal ads worked the same way, no matter the audience.The problem I kept running into was low quality responses. Either people clicked out of curiosity and disappeared, or they were not really interested in connecting. It felt like wasted effort. Some friends in similar spaces said the issue was not traffic volume but the type of audience being targeted. That made me question whether the ad style and audience focus actually make a difference.After trying different approaches, I started noticing something interesting. When ads were more specific and clearly aimed at mature audiences, the interactions felt more genuine. The responses were fewer compared to general ads, but the conversations lasted longer and people seemed more clear about what they wanted. It was not about getting tons of clicks, but about getting the right clicks.I also realized that clarity in the message matters a lot. When the ad speaks directly to a certain age group or mindset, it naturally filters out casual browsers. People who respond already know why they are there. That saves time and reduces frustration on both sides.From what I have seen, mature focused personal ads seem to work better because they set expectations early. It is not magic, but it does help attract people who are more intentional. I am still experimenting, but so far, targeting the right audience feels more useful than just chasing bigger numbers.