Anyone sharing Dating App Marketing in 2026 tips?

I’ve been wondering lately if anyone here has actually figured out what’s working in dating apps right now. It feels like every time I try something new, the results are either super random or just flat out disappointing.A few months back, I started experimenting with  Dating App Marketing  strategies after seeing some discussions online. At first, I thought it would be simple run a few ads, tweak the audience, and wait for installs. But honestly, it didn’t go that smoothly. Either the traffic was there but no real engagement, or the installs didn’t convert into active users.One thing I did notice though was that generic creatives don’t really work anymore. People scroll fast, especially on dating-related stuff. When I tried making ads that felt more real like casual conversations or relatable situations the response was slightly better. Not amazing, but definitely an improvement.Another thing that surprised me was how important the landing experience is. I used to focus mostly on getting clicks, but if the app page or signup flow feels even a bit off, people just leave. I lost a lot of potential users there before realizing it.I’m still figuring things out, but I’d say testing smaller changes more often worked better than trying big overhauls. Also, traffic quality matters way more than volume, which I kind of ignored at first.Curious if anyone else here has had similar experiences or found something that actually works consistently?