Does IPL Advertising really bring serious bettors?

I have been noticing something interesting during the IPL season every year. Everywhere you look online, there are ads related to cricket, fantasy games, and betting platforms. It made me curious about something though. Do these ads actually attract serious sports bettors, or are they mostly getting random clicks from casual cricket fans?I started wondering about this because IPL is one of the biggest cricket events, and obviously the traffic during this time is huge. But huge traffic does not always mean the right audience. A lot of people watching cricket are just fans enjoying the match, not necessarily looking to place bets. So the real question for me was whether IPL Advertising can actually attract users who are ready to deposit and play.One challenge I noticed while discussing this in a few online communities is that many advertisers assume that simply running ads during the IPL season will automatically bring bettors. But from what I have seen, it does not really work that way. If the targeting or ad placement is off, the campaign ends up bringing a lot of curious clicks but very few actual betting users.A friend of mine experimented with IPL campaigns last season, and he shared a few observations that were quite interesting. Instead of focusing on general cricket audiences, he tried narrowing the targeting toward people who already showed interest in sports betting content. That included users browsing betting-related sites, match prediction discussions, and similar content.Another thing he mentioned was the timing of ads. Running ads right before major matches or during high hype games seemed to perform better. It makes sense if you think about it. When the excitement around a match is high, people are more likely to consider placing bets.Creative style also seemed to matter more than expected. Ads that focused on match predictions, odds discussion, or upcoming big clashes attracted more engagement compared to generic “bet now” type messages. I guess people respond better when the ad feels like part of the cricket conversation rather than just a promotion.While digging deeper into this topic, I also came across a useful resource that talks about how campaigns are structured during the IPL season. It explains targeting options, ad formats, and general strategies people use for this kind of traffic. If anyone wants to explore it, you can check it here:  Run IPL Betting Ads Online . It gave me a clearer idea of how these campaigns are usually approached.From what I understand so far, the key idea behind IPL Advertising is not just visibility but relevance. Showing ads to every cricket fan might bring traffic, but showing ads to people who already follow betting discussions or match predictions seems to bring better results.Another small insight I picked up is that ad formats can influence engagement. Native-style ads that blend into sports content or articles often feel less intrusive and sometimes perform better than standard banner ads. Users tend to click when the ad feels like helpful information rather than a direct promotion.Of course, these are just observations from what I have seen and discussed with others. I am still curious to know what strategies other people are trying during the IPL season. Have you noticed certain types of ads or targeting methods working better for attracting actual bettors rather than just cricket fans?Would be interesting to hear different experiences because IPL traffic is massive, but figuring out how to reach the right audience seems to be the real challenge.