Anyone figured out how to retain users from Singles Ads?

Hey everyone,
I’ve been running a few Singles Ads campaigns over the last couple of months, and while they’re doing a great job bringing in signups, I’ve noticed a frustrating pattern — people join, browse a bit, and then vanish. It made me wonder… are others facing the same issue? How do you actually retain users once they’ve clicked through and signed up?When I first started, I was obsessed with the numbers — CTRs, signups, cost per lead — you name it. I thought, “If I can get more clicks, I’ll get more conversions.” And yes, the campaigns did pull in some decent traffic. But the excitement faded when I realized how few of those new users actually stuck around. It felt like pouring water into a leaky bucket.That’s when it hit me: generating traffic and keeping users are two very different games. Singles Ads can drive attention fast, but retention? That’s where the real work begins.I started talking to a few peers in similar campaigns, and almost everyone had the same complaint. The ads get attention because they’re bold and emotional — “Find someone tonight!” kind of energy — but the landing pages and follow-up experiences often feel like afterthoughts. Users expect something personal or engaging right away, and if they don’t get that, they just move on.So, I started tweaking my approach. Instead of treating retention as something to worry about later, I baked it into the campaign from the start.Here’s what I mean:

1. Set realistic expectations in the ad itself.
   Before, my ads were all about instant connection. They worked in terms of clicks, but people often left disappointed. I changed the tone to something more authentic — less “find love tonight,” more “meet genuine singles nearby.” It filtered out the quick-click crowd and attracted people who were actually looking for something meaningful.
2. Match your landing page to your ad tone.
   This sounds obvious, but you’d be surprised how often it’s ignored. If your ad feels exciting but your landing page feels dull or irrelevant, people bounce. I started using the same imagery, language, and vibe from my ad on the landing page. It made the transition smoother and gave users a sense of continuity.
3. Engage fast, before they lose interest.
   I added a short welcome message right after sign-up — something warm, not robotic. Just a casual note like, “Hey, welcome! Here’s how you can start connecting right away.” That small personal touch surprisingly improved retention. I also introduced simple onboarding steps like “Complete your profile” or “Add a photo” — tasks that get users involved quickly.
4. Use email follow-ups wisely.
   I used to ignore follow-up emails because I thought they’d feel spammy. Turns out, when done right, they help. I now send short, friendly updates — reminders about new profiles nearby, success stories, or tips for better matching. People respond to authenticity, not templates.
5. Keep testing and asking for feedback.
   This one’s underrated. After every few weeks, I’d send a short survey asking users what made them stay (or leave). It gave me gold. I learned that most drop-offs happened in the first 24 hours. Once I focused on making that period more engaging — like personalized recommendations or quick chat prompts — retention numbers improved drastically.

I’m not saying I’ve cracked the code completely, but small tweaks really do compound over time. Singles Ads are a great way to reach people fast, but the long game is about emotional connection and user experience.If you’re in the same boat and wondering where to start, I found this blog super useful:  Retain Users from Singles Ad Campaigns . It breaks down the psychology behind user drop-offs and gives some easy retention tactics that don’t feel too “salesy.”At the end of the day, I think user retention is less about fancy tools and more about how human your approach feels. Singles Ads can get someone’s attention, but keeping that attention comes from trust, comfort, and good experience design.So yeah, I’m curious — how are you all keeping users engaged after they click your ads? Are there specific onboarding tricks or messaging styles that work better for you? I’d love to compare notes because I still feel like there’s a lot to learn here.