What’s the best strategy to promote antivirus with push ads?

Push ads work best when urgency-based (“Threat Detected”) and geo-personalized. Drive installs and signups fast.

I've worked with a few antivirus campaigns using push ads, and one thing I've learned is that timing and context really matter. You want your push notifications to show up when users are most likely to be concerned about their device security—like after visiting certain types of websites (tech blogs, free software sites, etc.).

In terms of strategy, I’d suggest crafting a clean and urgent message—nothing too aggressive, but something that taps into the natural concern people have about digital safety. For example, something like “Your device may be at risk – check now” tends to get good engagement if paired with a relevant landing page.

Also, segment your traffic by device type. I’ve seen better conversions on Android traffic, especially when promoting free trials or freemium versions of antivirus apps.

I’ve personally tested push traffic through 7Search PPC, and I found their targeting options flexible enough for this kind of niche. They allowed me to experiment with different creatives and traffic sources without blowing the budget. It’s not an overnight win, but with consistent A/B testing, I saw solid ROI over time.

So yeah—clear messaging, right timing, smart targeting, and consistent optimization. Push ads can work really well for antivirus, especially if you're patient with testing.