How Can Businesse Get Detailed Social Media ROI Reports and Performance Analysis

Hello everyone, businesses can receive plenty of likes and comments on social media, but understanding the actual value of those interactions is another matter. I want to learn how brands measure campaign results through conversions, audience growth, engagement, and advertising costs. I looked into social media gods while researching social media marketing services and campaign analysis. Which performance metrics should businesses focus on when deciding whether their social media investment is producing meaningful results?