Do Dating Commercials work in every geo?

I used to wonder if the same dating ads could actually work everywhere. Big cities feel different from smaller towns, and user behavior changes a lot. When I first started exploring  Dating Commercials , I honestly thought one good creative would be enough for all regions. Turns out, that assumption didn’t last long.The biggest struggle was figuring out why something that performed well in one place completely flopped somewhere else. In Tier 1 areas, people seemed more used to polished visuals and clear messaging. But when I ran similar ideas in Tier 2 and Tier 3 locations, engagement dropped. It wasn’t terrible, just inconsistent. That inconsistency made budgeting and scaling stressful.So I started testing small changes instead of full redesigns. Different images, simpler copy, sometimes even changing tone from playful to more direct. What surprised me was how local preferences showed up in tiny details. In some regions, straightforward messaging worked better than clever lines. In others, storytelling pulled more clicks. Timing mattered too. Late evening traffic behaved very differently across geos.I also noticed that trust signals played a bigger role outside major cities. Things like clear benefits, familiar situations, and less flashy visuals seemed to make people more comfortable. Meanwhile, audiences in bigger cities didn’t mind experimentation as much.What helped most was treating each geo like its own mini test environment instead of forcing one winning formula everywhere. I stopped chasing perfect creatives and focused more on patterns. If something worked in one Tier 2 location, it often translated to similar regions with small tweaks.I’m still figuring it out, but the takeaway is simple. Dating commercials can work across different geos, just not in the exact same way. A bit of patience and localized thinking goes further than constant creative overhauls.