Anyone tried dating PPC ads or native ads?

I’ve been running dating offers on and off for a while now, and one question keeps popping up in my head every time I look at my stats. Are dating PPC ads actually better than native ads, or is it the other way around? I’m not asking this like an expert or marketer, just someone who’s tried a few things and learned the hard way. If you’re in the same boat, this might sound familiar.When I first started, I honestly thought ads were ads. You put some money in, traffic comes out, and hopefully people sign up. That idea didn’t last long. Dating traffic is weird. Some days you get clicks that feel promising, and other days it feels like you’re paying for people who just wanted to look around and leave. That’s when I started comparing dating PPC ads with native advertising and wondering which one actually brings real users.The biggest pain point for me was figuring out intent. With dating offers, intent matters a lot. You don’t just want visitors, you want people who are already in the mood to sign up, chat, or explore. With native ads, I noticed that the traffic was cheaper and more consistent. The ads blended into content, so people clicked out of curiosity. The problem was that curiosity doesn’t always convert. I got traffic, sure, but conversions were hit or miss. Some days were okay, most days were average at best.Then I tried dating PPC ads. At first, the cost per click scared me. It felt like I was paying more upfront, and I kept asking myself if it was even worth it. But after a bit of testing, something changed. The clicks felt more intentional. People clicking on PPC ads seemed to know what they were looking for. They weren’t just scrolling and accidentally clicking. They were actively searching or responding to something that matched their interest.That said, PPC wasn’t perfect either. If your targeting is off, you can burn money fast. I learned this the hard way by rushing campaigns and not paying attention to keywords, locations, or timing. Native ads were more forgiving in that sense. You could test creatives slowly and still get traffic without watching your budget disappear in a few hours.One thing I noticed over time is that dating PPC ads worked better when I had a clear idea of who I wanted. Age, location, and even time of day made a difference. Native ads felt more like casting a wide net. Sometimes you catch something good, sometimes you don’t. PPC felt more like fishing with a plan, even though it took more setup and patience.What really helped me was treating both like experiments instead of expecting instant wins. I stopped asking which one is better overall and started asking which one is better for my current goal. When I wanted volume and cheap testing, native ads made sense. When I wanted people who were more likely to sign up, PPC started to shine. That’s when I leaned more into learning how  Dating PPC Ads  actually work and how to control spend and intent better. Another small but important thing is mindset. Native ads felt passive, like I was waiting for users to decide. PPC ads felt more active, like I was meeting users halfway. That alone changed how I looked at conversions. I wasn’t just buying traffic, I was matching intent.So if you’re stuck choosing between dating PPC ads and native advertising, my honest take is this: neither is magic. Native ads are good for exposure and testing. PPC ads are better when you want users who are already thinking about dating. If you can, try both, but don’t judge them too fast. Give each one enough time to show you what kind of traffic it brings.In the end, conversions improved for me when I stopped chasing cheap clicks and started paying attention to why people clicked in the first place. That made all the difference.