Has anyone actually scaled dating campaigns after break even?

I have been wondering about this for a while, and I figured a forum is the best place to ask. Getting to break even feels like a small victory, but also like hitting a wall. You finally stop losing money, yet growth still feels out of reach. I remember thinking, is this where most people get stuck, or do some actually push past this stage?The main frustration for me was how fragile everything felt. One decent week would make me optimistic, and then the next week the numbers would slide for no obvious reason. Same setup, same budget, nothing dramatic changed. It made me question whether I really understood what was working or if I was just riding short-term luck.Early on, I made the mistake of reacting too fast. If something dipped, I would rush to change headlines, images, or targeting. In my head, more tweaks meant more control. In reality, I was creating noise and confusing myself. I had no clear idea which change helped and which one hurt. Looking back, I think I was trying to force growth instead of letting patterns show up.Another issue was assuming break even meant healthy. It does not. Break even just means you are not bleeding cash yet. It does not mean the campaign is strong. Small cost increases or slightly worse traffic can tip everything negative again. That realization made me look closer at the weak spots instead of celebrating too early.What started helping was simplifying things. I stopped chasing every metric and focused on the basics. Who was clicking, and what were they doing next. I went through my own funnel like a real user. I clicked the ads, waited through load times, read the copy slowly. In many cases, I could see why people dropped off. The message felt rushed or unclear, or the page did not match the promise of the ad.I also learned that broader targeting was not always better. At first, I thought more reach meant more chances to win. Instead, it brought a mix of people who were only half interested. When I narrowed the angle and spoke to a clearer intent, traffic volume dropped, but behavior improved. Fewer clicks, better follow through. That shift alone made my results more stable.One mental change that helped was accepting that not every campaign needs to be profitable right away. Some of my campaigns stayed close to break even but taught me a lot about user behavior. I treated those as learning runs rather than failures. That took pressure off and helped me test more calmly instead of emotionally.I also started paying closer attention to traffic sources instead of blaming creatives every time. Not all traffic behaves the same, even if the costs look similar. Some sources brought curious clicks that bounced fast, others brought fewer users who stayed longer and interacted more. That difference matters more than I realized at first.While digging into this, I spent time reading about how different dating campaigns are structured and supported across networks. That research helped me stop guessing and start adjusting based on intent and flow instead of panic. This page gave me a clearer picture of how setup and traffic expectations can affect performance, especially when trying to move past break even:  Dating Campaigns Nothing changed overnight. There was no magic switch. But slowly, the swings became smaller. I could predict outcomes a bit better. When something dipped, I usually knew why. That sense of control was a bigger win than a quick spike in profit.Right now, my campaigns are not perfect, but they are more consistent. I spend less time firefighting and more time refining small details. For me, pushing past break even was less about scaling fast and more about tightening alignment. The ad, the page, and the offer all need to feel like they belong together.If you are stuck around break even, my honest advice is to slow down. Ask simple questions. Does this message feel clear. Does this page earn trust. Does the click intent match the offer. Those basics made a bigger difference for me than any aggressive optimization trick.I would love to hear how others approached this stage. Did you grind through it slowly, or did something specific finally click for you?