What ad type actually works in crypto ad campaigns?

I’ve been running small projects in crypto for a while now, and one question keeps coming back to me: what ad type actually works in crypto ad campaigns? Every time I set up a new campaign, I end up second guessing myself. Should I go with banner ads? Native ads? Push notifications? Something else entirely?It sounds simple, but once yu start spending real money, it doesn’t feel simple at all.

The Confusion Around Choosing the Right Ad Type
When I first started experimenting with crypto ad campaigns, I honestly thought there would be a clear winner. Like, “Oh, everyone knows banners are the best,” or “Native ads always convert better.” But that wasn’t my experience at all.Banner ads were easy to set up and looked clean. But sometimes the click-through rate was just… meh. I’d get impressions, but not many serious clicks. Push ads gave me more traffic quickly, but the quality felt inconsistent. Some users bounced right away.Native ads were interesting. They blended into the content better, and I noticed users spent a bit more time on my landing page. But they also required better creatives and copy. If the message wasn’t clear or honest, people just ignored it.So yeah, no obvious winner at first.

What I Started Testing in My Crypto Ad Campaigns
After wasting some budget by jumping from one format to another, I decided to slow down and test properly. Instead of changing everything at once, I kept the same landing page and offer, and only switched the ad type.Here’s what I personally noticed:

• Banners worked okay for brand awareness. If the goal was just visibility, they did their job.
• Push ads gave me faster traffic and more clicks, but I had to filter placements carefully.
• Native ads performed better when I was promoting something educational, like a guide or blog post.

For direct conversions, like sign-ups or wallet downloads, I actually got better results when I combined native ads with a simple, clean landing page. It felt less aggressive and more trustworthy.I also realized something important: in crypto ad campaigns, trust matters more than hype. If the ad looked too flashy or promised crazy returns, people either ignored it or clicked and left immediately.

What Helped Me Understand the Bigger Picture
At one point, I started reading more about trends and patterns in  crypto ad campaigns  just to see if others were facing the same confusion. It helped me see that there isn’t a single “best” ad type. It really depends on the goal.If you want traffic fast, push can work. If you want engagement and slightly warmer users, native often feels better. If you just want your name out there, banners still have a place.Another thing I learned: targeting and creatives matter more than the format itself. I’ve had bad results with native ads when the copy was boring. I’ve also had decent results with banners when the message was super clear and honest.

My Honest Take After Testing
If someone asked me today which ad type performs best in crypto ad campaigns, I’d say this: there’s no universal winner.For me personally, native ads have been the most balanced option. They don’t feel too aggressive, and they tend to attract users who are actually interested. But that’s just my experience.I’ve seen friends swear by push ads because they optimize heavily and know how to filter traffic. Others stick to banners because they’re simple and predictable.The biggest shift for me was stopping the search for a “magic format” and focusing more on testing small budgets, tracking everything, and improving the message.

So What Should You Try?
If you’re just starting with crypto ad campaigns, I’d suggest this:

• Pick one goal (traffic, sign-ups, awareness).
• Start with one ad type.
• Test small.
• Track results honestly.

Don’t assume the ad format is the problem right away. Sometimes it’s the offer. Sometimes it’s the landing page. Sometimes it’s just the audience.In the end, the “best” ad type is the one that fits your goal and audience. It took me a while (and some lost budget) to accept that. But once I did, my crypto ad campaigns started making a lot more sense.